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Read About: Circulation | Mechanical Requirements | Rates


Serving the marketing needs of aviation businesses & airports since 1978

6031 Lawry Court, Oregon WI 53575
PH & FX 608-835-7063

Circulation Summary Effective January 1, 2013

MIDWEST FLYER MAGAZINE is distributed to a 12-state region of the United States, bi-monthly, six (6) times a year.  States covered include Wisconsin, Minnesota, Illinois, Michigan, Indiana, Ohio, Nebraska, Kansas, Missouri, North Dakota, South Dakota and Iowa.

READERSHIP: Each issue is distributed to different aircraft owners (single-engine piston thru corporate jets), pilots (Private thru ATP), aircraft technicians, fixed base operators, flight schools, and airport officials.

More than 10,000 copies of each issue are printed and distributed via mail, and at conferences and trade shows. Of these 10,000 copies, 1,000 copies are distributed to airports and displayed in pilot lounges, resulting in multiple readers and advertisement impressions.

In addition to the “print” version of the magazine, each issue is posted “online” at MidwestFlyer.com, providing advertisers added exposure — up to 878 website visits in a single day, averaging an estimated 50,000 additional readers each year — at no additional cost.

Advertising clients who sign up for six or more issues (one year) receive a complimentary website link at MidwestFlyer.com, resulting in even greater exposure and added value.

Print Magazine Readers Engage
Up To 20% Longer Than Digital Magazine Readers

According to an article in the Freeport Press (September 8, 2013), a survey of 7,000 subscribers to several Conde Nast magazine titles revealed that print readers engage anywhere from 7-20% longer than readers of the same magazines in digital format. MIDWEST FLYER MAGAZINE is available in both print and digital formats to maximize market penetration for its advertisers (www.MidwestFlyer.com).

MIDWEST FLYER MAGAZINE – Mechanical Requirements

Serving the marketing needs of aviation businesses & airports since 1978

POB 199, Oregon WI 53575-0199
PH/FX: 608-835-7063

Creating A Quality-Looking Advertisement

In order to obtain a quality-looking advertisement when published, photos or images need to be a minimum of 300 dpi at the size to be printed.

Most digital cameras can take photos in either “large” format (high resolution) or “small” format (low resolution).  Low-resolution photos are great if your objective is solely to post them on a website, but for publishing, high-resolution images are required.  So while the memory card in your digital camera will not hold as many high-resolution images as it will low resolution images, it is best to always take photos in the large format or at high resolution.  You can always reduce the resolution later to post the photos on your website.

If you need to scan an original photograph, be sure to scan it at 300 dpi or greater.  If the original photo is small and you want it to be larger in the advertisement, you will need to scan it at a greater dpi so when it is enlarged, you will not lose dpi or resolution.  If the original photo is larger than the size to be used in the advertisement, scanning at 300 dpi should be sufficient, as the dpi will increase when the image is reduced.

Logos and other artwork to be used in the advertisement should be at 600 dpi.  Again, if you need to make a logo larger, be sure to extract the original files at a larger dpi, or scan the artwork at a larger dpi.

After putting both the photos and artwork together, save the completed advertisement at 300 dpi as a PDF in CYMK for Color, or in Grey Scale if Black & White.   By saving the advertisement as a PDF, you will preserve all components of the advertisement including fonts and layout, as well as the resolution of all photos and artwork in the dpi in which you created the advertisement.  PDF files are like an international language… Regardless of the program you use to create the advertisement, other people — and more importantly other computers and programs — can view the advertisement exactly as you created it.

Midwest Flyer Magazine Ad Requirements:
For Color Ads:
Color Photos need to be in CMYK.
If you are using Black, please use “Rich Black” for type, lines, etc. (100% black, 30% cyan, 20% magenta & 20% yellow).

For Black/White Ads:
Photos need to be Grayscale.
Black type, lines, etc. should be Regular Black.

AD SIZES                              DIMENSIONS
FULL PAGE                              7 1/4 X 9 7/8 inches
1/2-PAGE                                  7 1/4 X 4 7/8
1/3-PAGE                                  4 3/4 X 4 7/8
1/4-PAGE                                  3 1/2 X 4 7/8
1/6-PAGE                                  2 1/4 X 4 7/8
1/9-PAGE                                  2 1/4 X 3 1/8
FLAG AD                                   3 1/2 X 1

Full Page Ad Mechanical Specifications:
PDF at 300 dpi in CYMK
Full Page Inside Dimensions: 7 1/4 inches wide X 9 7/8 inches deep.
Full-Page Bleed; 8 5/8 inches wide X 11 1/8 inches deep, resulting in a trim size of 8 3/8 X 10 7/8 inches.

If you are using Black, please use “Rich Black” for type, lines, etc. (100% black, 30% cyan, 20% magenta & 20% yellow).

Please email dave@midwestflyer.com, or 608-835-7063 if you have any questions or require assistance in designing an effective advertisement to meet your marketing objectives.

Thank you.
Dave Weiman



Phone: 608-835-7063
Fax: 608-835-7063

6031 Lawry Court

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