Andrew C. Levy, President, Allegiant Travel Company, presented Kim Sippola of Outagamie County Regional Airport with the “Best Marketing Award” for the airport’s “Toes in the Sand” social media promotion.
APPLETON, WIS. – Allegiant Travel Company awarded Outagamie County Regional Airport (ATW) the “Best Marketing Award” at this years’ 2012 conference held in Las Vegas. The award recognized the airport’s outstanding use of social media and community engagement throughout its “Toes in the Sand” promotion. In this promotion fans wrote a 100-word essay describing why they deserved to have their toes in the sand. The top five stories were then awarded a chance to dig in the sand at the Time Warner Stadium for golf balls that were buried in the family zone. A total of 20 balls were buried and each ball represented a roundtrip ticket with Allegiant Air to Orlando. Outagamie County Regional Airport was recognized in 2011 at the same conference for the use of social media in their “Orlando Orange” campaign, a scavenger hunt. Airport Marketing Director, Kim Sippola, created both marketing campaigns.
Allegiant Travel Company, Delta Airlines, and United Express serve the Fox Cities market. Outagamie County Regional Airport is an Enterprise Fund Department of Outagamie County, Wisconsin, and is supported wholly by airport user charges. No general tax fund revenues are used for the administration, promotion, operation, or maintenance of the airport. Marty Lenss is Airport Director (www.atwairport.com).
Las Vegas-based Allegiant Travel Company is focused on linking travelers in small cities to world-class leisure destinations. Through its subsidiary, Allegiant Air, the company operates a low-cost, high-efficiency, all-jet passenger airline, and offers other travel-related products such as hotel rooms, rental cars, and attraction tickets through its website www.allegiant.com. Forbes ranked Allegiant Travel Company ninth among Best Small Companies in 2011. Allegiant was also recently named one of FORTUNE magazine’s “100 Fastest-Growing Companies” for the second consecutive year.
