Display Advertising

Read About: Circulation | Mechanical Requirements | Rates


Serving the marketing needs of aviation businesses & airports since 1978

6031 Lawry Court, Oregon WI 53575

Circulation Summary Effective January 1, 2016

MIDWEST FLYER MAGAZINE is distributed to a 12-state region of the United States, bi-monthly, six (6) times a year.  States covered include Wisconsin, Minnesota, Illinois, Michigan, Indiana, Ohio, Nebraska, Kansas, Missouri, North Dakota, South Dakota and Iowa.

Readership: Each issue is distributed to different aircraft owners (single-engine piston thru corporate jets), pilots (Private thru ATP), aircraft technicians, fixed base operators, flight schools, technical colleges and airport officials.

On average 10,400 copies of each issue are printed and distributed via mail, and at conferences and trade shows.  More than one person reads most of these copies, resulting in multiple readers and advertisement impressions.  Additionally, 1,300 copies of each issue are distributed to airports and displayed in pilot lounges, resulting in even more readers and ad impressions per copy.

In addition to the “print” version of the magazine, each issue is posted “online” at MidwestFlyer.com, providing advertisers with added exposure at no additional cost! The print and online versions combined reach an estimated 20,000 readers.  For the week of April 29 thru May 5, 2015, there were 14,708 page views (est. as many as 750,000 page views each year).

Website Link: Advertisers who advertise in six or more issues receive a complimentary “website link” at MidwestFlyer.com https://midwestflyer.com/?page_id=778

Banner Advertisements: Banner advertisements are also available at reduced rates to businesses, which advertise.

Print Magazine Readers Engage
Up To 20% Longer Than Digital Magazine Readers

According to an article in the Freeport Press (September 8, 2013), a survey of 7,000 subscribers to several Conde Nast magazine titles revealed that print readers engage anywhere from 7-20% longer than readers of the same magazines in digital format. MIDWEST FLYER MAGAZINE is available in both print and digital formats to maximize market penetration for its advertisers (www.MidwestFlyer.com).

MIDWEST FLYER MAGAZINE – Mechanical Requirements

Serving the marketing needs of aviation businesses & airports since 1978

6031 Lawry Court,  Oregon WI 53575

Creating A Quality-Looking Advertisement

In order to obtain a quality-looking advertisement when published, photos or images need to be a minimum of 300 dpi at the size to be printed.

Most digital cameras can take photos in either “large” format (high resolution) or “small” format (low resolution).  Low-resolution photos are great if your objective is solely to post them on a website, but for publishing, high-resolution images are required.  So while the memory card in your digital camera will not hold as many high-resolution images as it will low resolution images, it is best to always take photos in the large format or at high resolution.  You can always reduce the resolution later to post the photos on your website.

If you need to scan an original photograph, be sure to scan it at 300 dpi or greater.  If the original photo is small and you want it to be larger in the advertisement, you will need to scan it at a greater dpi so when it is enlarged, you will not lose dpi or resolution.  If the original photo is larger than the size to be used in the advertisement, scanning at 300 dpi should be sufficient, as the dpi will increase when the image is reduced.

Logos and other artwork to be used in the advertisement should be at 600 dpi.  Again, if you need to make a logo larger, be sure to extract the original files at a larger dpi, or scan the artwork at a larger dpi.

After putting both the photos and artwork together, save the completed advertisement at 300 dpi as a PDF in CYMK for Color, or in Grey Scale if Black & White.   By saving the advertisement as a PDF, you will preserve all components of the advertisement including fonts and layout, as well as the resolution of all photos and artwork in the dpi in which you created the advertisement.  PDF files are like an international language… Regardless of the program you use to create the advertisement, other people – and more importantly other computers and programs – can view the advertisement exactly as you created it.

Midwest Flyer Magazine Ad Requirements:
For Color Ads:
Color Photos need to be in CMYK.
If you are using Black, please use “Rich Black” for type, lines, etc. (100% black, 30% cyan, 20% magenta & 20% yellow).

For Black/White Ads:
Photos need to be Grayscale.
Black type, lines, etc. should be Regular Black.

AD SIZES                              DIMENSIONS
FULL PAGE                              7 1/4 X 9 7/8 inches
1/2-PAGE                                  7 1/4 X 4 7/8
1/3-PAGE                                  4 3/4 X 4 7/8
1/4-PAGE                                  3 1/2 X 4 7/8
1/6-PAGE                                  2 1/4 X 4 7/8
1/9-PAGE                                  2 1/4 X 3 1/8
FLAG AD                                   3 1/2 X 1

Full Page Ad Mechanical Specifications:
PDF at 300 dpi in CYMK
Full Page Inside Dimensions: 7 1/4 inches wide X 9 7/8 inches deep.
Full-Page Bleed; 8 5/8 inches wide X 11 1/8 inches deep, resulting in a trim size of 8 3/8 X 10 7/8 inches.

If you are using Black, please use “Rich Black” for type, lines, etc. (100% black, 30% cyan, 20% magenta & 20% yellow).

Please email dave@midwestflyer.com, or 608-772-1776 if you have any questions or require assistance in designing an effective advertisement to meet your marketing objectives.

Thank you.
Dave Weiman




6031 Lawry Court

Comments are closed.